If you have been using QR Codes, or even if you’ve just been wondering about incorporating them into your marketing plan, you might be under the impression that the only codes available are the most usual black-and-white icons that sort of look like a bar code given to hysterics.

Today, Quick Response Codes may be a lot more attractive and a lot more useful with the addition of image tools like logos, colors, and photographs. Called customized QR Codes, these value-added response tools have four great advantages over the traditional codes.

A custom QR Code tells the reader that there’s something crucial that you do. Rather than just sitting there like an annoying blob the way traditional generic odes do, a customized QR Code attaches itself visually to the rest of your message. Its very design says to the customer, “Pay attention. Here is something you should be aware of.” Of course as these codes become more prevalent within the US (which trails other countries within the utilization of the codes), lots of folks realize that the codes indicate more information is at hand. Still, even with more awareness, generic codes in and of themselves can only do so much to stimulate response.

A quality QR Code design extends your brand. As a savvy business person, you know how important your image is to attracting and keeping customers. By having a well designed logo and employing other visual techniques, you attract attention. By providing valuable information regarding your products, along with special offers, you build loyalty. Today you may embed your logo, your colors, and even your photographs into your code art. You get instant recognition with the look and a customer who feels like they’re getting a little something extra when you work with a high tech custom code.

Custom QR Codes enable you to communicate additional information, special offers, and unique messages to customers. An image-based custom code not simply perpetuates your identity, it also permits you to tell certain customers (those that have smart phones) about special offers just for them. The code design allows you to share news and information, display a page, or maybe transmit contact information like URLs, emails, and smart phone numbers.

Customized QR Codes allow you track results effortlessly and make changes as needed. With near instantaneous results, you may tell right away if your offer is a success, whether readers are pursuing more information, or maybe if there’s a rise in activity on Twitter. You can give a coupon deal today, push a site tomorrow, and run a contest next week. All while simultaneously enhancing your image and increasing your awareness.
These codes were not originally developed as a marketing tool. They were used in parts control in automotive factories in Japan. After the marketers got hold of them, on the contrary, they opened up a whole new world of mobile marketing. But to obtain the most out of the technology behind these unique codes, don’t go generic. Instead, opt for a customized code with image-enhancing QR Code design. You definitely will be surprised what individualized generate qr codes Code art can do for your image as well as your results.