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- Wpisy
Among the most useful tools to come along lately for online marketers is URL shorteners.
There are actually sites where you can paste a long, ugly URL in to a form, and the site will provide you with a much shorter URL to use within your emails, newsletters and promotions.
There’s also scripts you could install on your server, that permit you to generate your own shortened urls, which is what I prefer, due to the good control it provides you with.
In-case you are not using the tiny urls, you’re probably losing a whole lot of sales and traffic. The benefits of using shortened urls typically include:
They permit you to conserve space when posting to micro- blogging platforms such as Twitter, where each of your posts is limited to a mere 140 characters.
They look more professional than long, unwieldy affiliate urls (especially should they have your own domain name in them). Longer urls can wrap to two lines in your emails, forcing many readers to copy and paste the pieces of the link before they may visit a recommended page. Many will not jump even though that hoop!
They permit you to log in to a control panel and change where a particular link sends traffic without you having to track down all of the places the place you have placed that link and manually swapping them out. This comes in handy in case you are promoting a particular product, and because of what ever reason, you elect to promote another product within the same category.
There’s also times when affiliate programs change the software that power things, forcing you to change your affiliate links for a given product. If you use the proper URL shortener, you would merely need to log in to your control panel, click an edit button, change the destination link, and all of your links scattered across cyberspace now STILL point to in which you want them to.
This really is necessary for ebooks, because once an eBook is in your customers’ hands you can’t update those links for most cases. Only ebooks that connect to the internet each time that they may be read (which most of MY customer do not like) make it possible for you to change links inside the eBook after it’s distributed.
You can find literally lots of third-party link shortening services. I’ve used several of them and they work great except that they control YOUR links. Should they get any complaints, or simply opt to change their business model, they could kill off all of your links instantly.
Premium, independent party Free Url Shorten shortening services also hold you hostage. They charge you a monthly fee for extras, or for the ability to have more than a handful of urls on their own platform. Some charge you extra if you generate more than a number of thousand clicks – they penalize you for being successful.
If you stop paying of these premium services, they frequently shut off all of your links INSTANTLY. As soon as you have all those links floating around cyberspace (in ebooks, articles, ads, press releases, ezine editorials, etc.) you do not want to just kill them off, so you’re STUCK often paying hefty fees, month after month.
