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A URL shortener, for obvious reasons, shortens your URL so that it shall fit into your advertising mediums.
We have all seen hugely long URLs in e-mails, on blog posts, as well as in advertising. Think
Amazon on this one. Frequently any time a link like that’s copied, it breaks apart, a space mistakenly gets inserted and also the link won’t work. Shortening a URL will avoid this problem, make it easier for you buyers to copy & paste the link, and acquire to your website or offer much faster and more reliably.
It also has the capability to look just a bit better if you have got an advertisement going out, and also your link is short and also to the point. Long URL links are off-putting to many people and generally very obvious it’s an affiliate site. And yes, Amazon is an affiliate site.
URL shortener sites often offer tracking abilities, which can mean a whole lot of information regarding how well your link is doing.
Unless you are well-versed in how you can track your links, track your traffic, know how to read and understand Google Analytics; for anyone who is new, choosing a link shortener will provide you with a lot of details about where your traffic is coming from, how many clicks your link has received, and what people are doing on your web page. Check out some of the links above to find out which sites offer tracking services as part of their main service. You can find a fair number that will be totally free.
For anyone who is in affiliate marketing, using a URL shortener can provide you with a bit of an edge to advertise your opportunity.
You will discover several benefits here for using a link shortener. First, many affiliate marketers who are just starting out are trying to use their affiliate links for their program. These links, again, can be quite long and arduous to keep intact.
Second, in advertising, it is critical to not be a sheep. If you’re promoting an affiliate product or program, and also a couple thousand others will also be promoting it using the company’s affiliate links… well, you’re not going to obtain a whole lot of interest since the open public has been over exposed to the marketing. They can even happen to be turned off by some one else’s marketing methods… so when they see Company XYZ in an affiliate link, it is an immediate click away or delete.
Advertising is simply that — A-D-V-E-R-T-I-S-I-N-G. You should stand out. It is important to grab attention. And you only have a few seconds to do that. You can possess the greatest ad copy on this planet, but if your link shows an affiliate id, your click throughs will be going to be non-existent.
A URL shortener might make your not-so-fantastic domain name a non-issue.
From past experience, I realize that sometimes we find yourself buying a domain name that ends up not being within the niche we want, or which just will not make sense to the public.
But you have a domain name and you’ve decided to repurpose that site for several of your offers or products. Employ a URL shortener to help avoid turning people off just as a result of the domain name. This can help you keep moving forward until you are ready or able to buy another domain name that suits your marketing efforts better.
In case you are using Twitter or other social networking methods, a shortened URL will significantly boost your allowed character count.
Especially, I am speaking about Twitter here which only allows you 140 characters in a tweet. If you’ve got a long, long URL… how are you going to say anything about it to get people to click and look? Just sending the link won’t get you views.
Twitter is about the way you can say something important, URGENT, as well as a call to action in 140 characters or less. Each and every letter and symbol within your URL counts toward your character count. So get rid of that long URL.
Twitter just isn’t the only place that a short URL is useful. Brevity will be useful for most all your marketing efforts. Whether you are using Twitter, Goggle+, Pinterest, Facebook, LinkedIn, or what ever, save your readers’ eyes, shorten your URLs and expect to see a far better click-through on your posts.
Knowing the need and value in making use of URL shorteners is very important within your marketing efforts regardless if you’re promoting your own services, or even an affiliate marketer looking to gather leads into your flock.
