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A URL shortener, for obvious reasons, shortens your URL to ensure that it’s going to fit into your advertising mediums.
We’ve all seen hugely long URLs in e-mails, on blog posts, as well as in advertising. Think
Amazon on this one. Often times whenever a link like that’s copied, it breaks apart, an area mistakenly gets inserted as well as the link won’t work. Shortening a URL will avoid this problem, make it easier for you buyers to copy & paste the link, and obtain to your web page or offer much faster and many more reliably.
It also has the ability to look just a bit better if you’ve got an advertisement going out, as well as your link is short and also to the point. Long URL links are off-putting to many people and generally very obvious it is an affiliate site. And yes, Amazon is an affiliate site.
URL shortener sites often offer tracking abilities, which could mean a lot of details about how well your link is doing.
Unless you are well-versed in how exactly to track your links, track your traffic, know how to read and understand Google Analytics; for anyone who is new, selecting a link shortener will provide you with a lot of information regarding where your traffic is coming from, how many clicks your link has received, and what people are doing on your site. Check out several of the links above to determine which sites offer tracking services as part of their main service. There are a fair number that will be totally free URL shortener service.
When you are in affiliate marketing, using a URL shortener can give you a bit of an edge to advertise your opportunity.
There are several benefits here for using a link shortener. First of all, many affiliate marketers who are just starting out are trying to use their affiliate links for their program. These links, again, may be quite long and arduous to keep intact.
Second, in advertising, it is critical to not be a sheep. If you are promoting an affiliate product or program, and a couple thousand other people are also promoting it using the company’s affiliate links… well, you are not going to obtain a whole lot of interest because the general public has been over exposed to the marketing. They might even have been turned off by some one else’s marketing methods… so once they see Company XYZ within an affiliate link, it is an immediate click away or delete.
Advertising is simply that — A-D-V-E-R-T-I-S-I-N-G. It’s important to stand out. You should grab attention. And you only have a number of seconds to do that. You may possess the greatest ad copy worldwide, but if your link shows an affiliate id, your click throughs will be going to be non-existent.
A URL shortener will make your not-so-fantastic domain name a non-issue.
From past experience, I realize that sometimes we end up buying a domain name that ends up not being within the niche we want, or which just will not make sense to the public.
But you have a domain name and you’ve decided to repurpose that site for several of your offers or products. Work with a URL shortener to help avoid turning people off just because of the domain name. This can help you keep moving forward until you are ready or able to buy another domain name that suits your marketing efforts better.
If you’re using Twitter or any other social networking methods, a shortened URL will substantially increase your allowed character count.
Especially, I am discussing Twitter here which only allows you 140 characters in a tweet. If you have got a long, long URL… how are you going to say anything about it to get people to click and look? Just sending the link is not going to get you views.
Twitter is all about the way you can say something important, URGENT, as well as a call to action in 140 characters or less. Just about every letter and symbol within your URL counts toward your character count. So get rid of that long URL.
Twitter isn’t the only place that a short URL is useful. Brevity is really useful in many all of your marketing efforts. Whether you’re using Twitter, Goggle+, Pinterest, Facebook, LinkedIn, or whatever, save your readers’ eyes, shorten your URLs and anticipate to see a far better click-through on your posts.
Knowing the need and value in utilizing URL shorteners will be vital within your marketing efforts regardless for anyone who is promoting your own services, or perhaps an affiliate marketer looking to gather leads into your flock.
